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Grindelwald sport mountain guides

Switzerland - Grindewalt
Following the successful partnership between Millet and the Chamonix Mountain Guides Association, a new cooperation will take place in Switzerland, as of winter 2015, with the renowned Mountain guides association of Grindelwald, “Grindelwald SPORTS”.

The mythical village of Grindelwald is located at the heart of a fantastic alpinism playground, dominated by The Eiger, Jungfrau and Mönch. Starting this Winter 2015-2016, the Grindelwald guides will be testing and using the Millet products developed in Annecy in France. Thus, two of the most well-known and historical mountain schools in the Alps’ region will be using MILLET products on their daily mountain operations.

"We had a true, absolute desire to partner with the mountain guides from Grindelwald SPORTS as we all share the same values as the ones being present in the DNA of our alpine vertical brand, relying heavily on traditions, quality and safety." Thorsten Walter, Mountain Group Sales Director DACH.

Since 1889 the mountain guide tradition has been alive in a spectacular mountain scenery at the foot of the Eiger North Face. Beside the Grindelwald mountain guides actions in Switzerland and around the world, customer care in the Jungfrau region is crucial. Grindelwald SPORTS continues this tradition by offering a wide program of activities in their Mountain Sports School. In all its activities, the quality of the programs offered and safety are the highest priority, with no compromise.

"For this reason we are very happy to have found a partner like Millet, which doesn’t compromise on its products. Our guides can have a 100% trust into the MILLET products within their alpine activities." Johann Kaufmann, CEO of Grindelwald SPORTS.

A Grindelwald Base Camp will be built, that will be used for product testing, development of new products as well as a venue for customer and dealer events. "With the experience of the mountain guides from Grindelwald Sports we can have our new products tested long before the market release. These experiences are very valuable for the future!" says Thorsten Walter. The guides will be equipped with our Trilogy collection. That means closing the circle, as after all, it was with the first Trilogy collection equipment that Eric Escoffier, in1987, enchained the first winter ascent of the three mythical north faces of the Alps in a modern alpine style: the Grand Jorasses, the Matterhorn and the Eiger North Face.