Back to list
Be bold blog

Rise Up Collective

For mountaineers, hikers and skiers, the mountains are an empty page. And the special witnesses of their vertical adventures are photographers. The purpose of the Rise Up Collective – an open-air, year-round artists’ residency – is to let them express themselves via their viewfinder. Because beauty is in the eye of the beholder.
Wadeck Gorak, Tignes

To tell the story of how the 2017-2018 ski touring ranges came to be – from idea to snow, from materials selection to first working prototypes – we called up the photographers in the Rise Up Collective: Jeremy Bernard, Andres Beregovich and Matt Georges. The first focused on the design stage at Millet’s offices in Annecy; the second put the prototypes through their winter paces on the Jungfrau Glacier in Switzerland; and the third shadowed two of the team’s riders during a great day’s touring, to test the limits of both the sport and the brand’s products…

Jérémy Bernard - Millet BC1

Cork and pinboard

To illustrate how the ranges were designed, Jérémy Bernard came to photograph the work of the product managers, and of the expert hands in the workroom, his attention trained on the details. He then used the same cork panels to craft his photographic compositions.

Jérémy Bernard - Compo

Mountains don't lie

Andres Beregovich then took over to spotlight the prototype tests on the Jungfrau Glacier at 3600m altitude. A fan of pencil and sketchpad, he took the time to draw on his shots, letting his imagination roam beyond the demands of a conventional shoot. His objective? “See differently.”

Andres Beregovich - Turn

Analog skitouring

Third and final stage: the shoot with skiers Wadeck Gorak and Eva Walkner. Matt Georges decided to take only his film cameras to Tignes. This yielded a unique and precise piece of work, which he only discovered after developing his film.

Wadeck & Eva - Matt Georges

Argentique - Matt Georges


Light, imagination and snow... The alchemical reactions expected by our photographers did indeed occur. To view them in more detail, check out